architecture projects

Barilla Pavilion

PROJECT INFO

Location
Parma, Italy

Status
Project, 2018

Client
Barilla Group

Type
Comercial

Size
190 sq. meters

Other Features
Pre-fab Construction System

A Blueprint for the Future of Food

The Barilla Pavilion is envisioned as a pioneering model that unites the worlds of food production and architecture. More than just a building, it is conceived as a place that stimulates imagination, provokes thought, and shapes social consciousness through design and experience.

Functioning as a transformational civic space, the Pavilion serves as a connective structure—linking environments, ideas, and opportunities that enrich the human experience. It represents a successful and balanced fusion between built architecture and the surrounding wheat fields. The building is strategically positioned so that even from a distance, the square-shaped plaza and its light, elegant wooden structure are immediately recognizable.

The program is composed of prefabricated pods designed for maximum flexibility. These modular units can be added, removed, or repositioned within the wooden grid to respond to evolving needs. Painted in Barilla’s iconic blue, they not only enhance spatial adaptability but also support the brand’s visual communication.

Environmental responsibility guides the entire project. The site will be preserved and enhanced by retaining all existing vegetation and introducing only minimal, thoughtful interventions. A seasonal agricultural field forms the landscape’s core, with new paths woven through it to maximize accessibility while protecting the ecosystem. The result is a pavilion that is both iconic and understated—a landmark defined not by monumentality, but by harmony, sustainability, and civic purpose.